We provide clear, measurable evaluations of technology initiatives, helping businesses understand the true impact of their projects. Our goal is to empower companies to make informed decisions with confidence, based on concrete results.

We aim to make it normal for businesses to confidently invest in technology, knowing the true value of every project. By fostering radical transparency and shifting from intuition to measurable results, we envision a future where companies make smarter, data-driven decisions that lead to sustainable growth.

Based in Ottawa, Canada's capital, we are a small, dedicated company with a singular focus: providing the best possible assessment services for our clients. With decades of experience in software and data, our founders have seen firsthand how projects can struggle with unclear objectives and shifting expectations. Unlike other industries where planning and outcomes are more defined, this lack of clarity often leads to projects underperforming or failing to meet their potential.

We are committed to changing this. As a tightly focused team, we bring a depth of expertise that allows us to help businesses truly understand the impact of their technology investments—whether they succeed, underdeliver, or fall short. Our smaller size allows us to be agile and hyperfocused on delivering the most meaningful insights without adding unnecessary complexity to our clients' workflows.

What sets us apart is our commitment to transparency and precision. We work closely with our clients, ensuring that the outcomes of every project are clear, measurable, and fully understood. While many in the industry rely on intuition or broad estimates, we strive to provide clarity in a space where uncertainty is common. Our aim is not just to evaluate projects but to foster a culture of accountability and informed decision-making.

We are focused deeply on our niche while maintaining strong, personalized relationships with our clients. We are proud to be based in Ottawa and serve clients across a range of industries, bringing our expertise and commitment to every engagement.